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Dollar Pills! Nave, G.; Nadler, A.; Dubois, D.; Zava, D.; Camerer, C.; Plassmann, H.; 2018; “Single-dose testosterone administration increases men’s preference for status goods”; 2433; Nature Communications; 2041-1723; 9/1; https://doi.org/10.1038/s41467-018-04923-0 In this paper it is argued, that a complex biological process of hormonal impact directly influences a complex sociological process of social status by consumption. The authors asked male test persons for different descriptions of brands ignoring that status in society is combined out of different characteristics such as quality and power itself. They produced an index of social status out of status itself and conspicuousness and prestige as well…

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