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Dollar Pills! Nave, G.; Nadler, A.; Dubois, D.; Zava, D.; Camerer, C.; Plassmann, H.; 2018; “Single-dose testosterone administration increases men’s preference for status goods”; 2433; Nature Communications; 2041-1723; 9/1; https://doi.org/10.1038/s41467-018-04923-0 In this paper it is argued, that a complex biological process of hormonal impact directly influences a complex sociological process of social status by consumption. The authors asked male test persons for different descriptions of brands ignoring that status in society is combined out of different characteristics such as quality and power itself. They produced an index of social status out of status itself and conspicuousness and prestige as well…
In the first section of ‘Statistics for Self-Marketing’, we saw how to find significance quite everywhere out of big and irrelevant data combined with ignorance of statistical preconditions. Now it’s getting more sophisticated. We have a clear plan what to proof and searching for a scientific proof. First you should see the difference to science. The main task is not to clarify the own doubts with the awareness of a fragile and unknown truth, but to do a business. Unfortunately big parts of science follow this strategy either by individual self-marketing through ‘portfolio education’ or by institutional lecture marketing through…
Today it is crucial to produce extraordinary information. With the structural coupling of (only) positive feedback in social media, a forced exaggeration is taking place for not drowning in a sea of tweets. This is also true for scientific publishing with a focus on successful studies and the run for a marathon publication list. A key feature for this is statistics. One of my favorite paper to this topic is: ‘Matthews, R.; 2000; “Storks Deliver Babies (p= 0.008)”; 36-38; Teaching Statistics; 1467-9639; 22/2; link‘. In this paper, it is ‘proofed’ that there is a highly significant correlation between the number…